150+ Negative Keywords for Software Selling AdWords Campaigns
Selling software over the Internet with Google AdWords has a lot of traps that we should learn to avoid as good as possible, so that our ads reach more targeted prospects every day. One of the...
View ArticleThe Positive Effect of Adding Negative Keywords
Relevant and targeted keywords are crucial for a PPC campaign. Equally important are negative keywords (or negatives as they are commonly called). Negatives are word filters that disqualify text ads...
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Paid Search in 2012: 7 Key Areas to Focus
If you are reading this you are probably a digital marketer, and that too one in the Search space. Have you made any resolutions for your PPC campaigns yet? Have you committed to doing something...
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